It happens every year. All over the island, shopping malls vie for customers’ attentions with eye-boggling, awe-inspiring Christmas centrepieces. For some malls, the effort goes into the mall façade, while others choose to decorate their atriums.
At Millenia Walk, our search began with a strong urge to be true to the mall’s identity, one that is passionate about hand-made, artisanal crafts. So we worked closely with our agency with this goal: our Christmas centrepiece would be a reflection of this credo.
Our search for the ultimate Christmas spectacular successfully ended when we found the talented Melvin Ong. Melvin’s multi-disciplinary approach to creating hand-crafted designs incorporates the visual, textural and philosophical. His iconic style is inspired by the interplay of light and form created through the folding of paper. This results in striking pieces that are both organic in form, yet crafted in structure.
Collaborating with this creative visionary, Millenia Walk will be treating shoppers to a giant Christmas Tree crafted in a similar style. We promise that this one-of-a-kind paper sculpted tree will be a vision to behold.
Over the next few weeks, we’ll be following the progress of the tree’s “growth”, so remember to check back to get updates. And remember to make your way down to Millenia Walk this Christmas to experience Singapore’s biggest paper Christmas tree for yourself!
Upon graduating with a Diploma in Furniture Design in 2008 at Nanyang Academy of Fine Arts, Melvin left for London to pursue his degree in Product Design and graduated with First-Class Honours from Central St Martin’s College of Art & Design in 2010.
Aaaaaaaaaaaaand, our tree is up!
Thanks to the hard work from the team, our pleated paper Christmas tree is up. We'd like to say it was smooth sailing but it has had its ups and downs. However, it's still a one-of-a-kind Christmas wonder and we're proud of it! Do come on down to witness it for yourself!
While you behold the Christmas sight, do also check out the exciting December line-up at here.
Frame is up
The tree is finally taking shape at its home at Millenia Walk. The trellis creates a rough shape for the tree and provides a frame for the cardboard cladding to be attached to. Things are taking shape!
A rare behind-the-scenes peek at our one-of-a-kind cardboard cladding of our Christmas Tree. We hope you’re just as excited as us seeing Melvin’s sketches turn into larger than life sculptures right before our eyes!
Computed Aided Design
Using computer aided design to get a better idea of the mechanics behind the construction of the tree.
Ever photogenic paper sculptures being prepped and shot for our Christmas campaign and collaterals.
Sketches are in, are we excited?
A little known fact is that even something as simple as a Christmas Tree needs to be attractive as well as pass the scrutiny of our engineers as well.