“We believe that whatever you want to do, you have to do it differently from your competitors. You have to stand out among the crowd. To know how to stand out, you have to know the market you are operating in and work your way around that. There are no fast rules, you have to be really good in the area that you are differentiating.”
A forward thinking lifestyle brand that aims to provide good design and good quality products in a creative environment. They travel the world for the best furniture that they feel suits the personality of customers living in a modern urban city like Singapore.
Nathan Yong and Jefery K, who were an industrial designer and an IT specialist respectively before embarking on their own.
Creating a personal touch for their customers right from the storefront, even offering beer while they browse the shop. Every piece is personally sourced by Nathan and Jefery, a reflection of things that they love and which are value for money. They want their showroom to be an inspiration, even if the customer may eventually buy from others.